Pay-per-click (PPC) is a type of digital advertising where businesses pay each time someone clicks on their ad. PPC ads typically appear at the top or bottom of search engine results pages (SERPs) or on other websites.
There are several types of PPC ads, including:
PPC ads can be an effective way for businesses to reach specific audiences and drive traffic to their websites. Businesses can set their own budgets for PPC campaigns and only pay when someone clicks on their ad. PPC ads can be targeted to specific locations, demographics, and interests, making them a highly customizable and effective advertising option.
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