PPC & Advertising

Pay-per-click (PPC) is a type of digital advertising where businesses pay each time someone clicks on their ad. PPC ads typically appear at the top or bottom of search engine results pages (SERPs) or on other websites.

There are several types of PPC ads, including:

Search Ads

These ads appear in search engine results pages when someone searches for a specific keyword or phrase.

Display Ads

These ads appear on other websites and are often in the form of banner ads or other visual ads.

Social Media Ads

These ads appear on social media platforms and can be targeted to specific users based on their interests, demographics, and behaviors.

Video Ads

These ads appear on video streaming platforms like YouTube and can be targeted to specific users based on their interests and behaviors.

App Install Ads

These ads are used to promote mobile apps and appear on app stores or on other websites.

PPC ads can be an effective way for businesses to reach specific audiences and drive traffic to their websites. Businesses can set their own budgets for PPC campaigns and only pay when someone clicks on their ad. PPC ads can be targeted to specific locations, demographics, and interests, making them a highly customizable and effective advertising option.

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