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On-page optimization

This involves optimizing the content and structure of a website to make it more search engine friendly. This could include optimizing titles and meta tags, creating keyword-rich content, and improving the website’s navigation and internal linking structure.

Off-page optimization

This involves building links to a website from other reputable websites. Search engines use links as a way of measuring the importance and credibility of a website, so having high-quality links can help improve a website’s ranking.

Local SEO

This involves optimizing a website for local search results, which is important for businesses that rely on local customers. This could involve optimizing the website for specific location-based keywords and creating and managing local business listings.

Technical SEO

This involves optimizing the technical aspects of a website to ensure that it is easy for search engines to crawl and index the site. This could include optimizing the website’s loading speed, fixing broken links, and ensuring that the website is mobile-friendly.

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